Wednesday, August 5, 2009

How To Control The Auction House in WoW

By Nicklaus Pender

Controlling the Auction House in WoW boils down to a simple formula (one that can actually be applied to most markets outside of the game as well, but thats a bit off topic) that can be replicated across practically any in-game market you choose to enter. The steps are as follows:

1. Find the most profitable item within the niche you want to control. This is going to be totally server dependent and you will have to monitor your niche for a while to determine what is worth your time and gold. Figuring out how to judge this is a guide in and of itself.

2. Once youve identified the item, make sure you have enough money to buy it out and to keep buying out any competitors.

3. Relist your item at an inflated price in relatively small quantities to create the illusion of scarcity.

4. Pick up the gold from your mailbox.

If you were clever about your niche selection, then that's pretty much all there is to it. The next step is to scale up by broadening your item selection within your niche, or moving into a completely different niche if that is the more profitable option. Either way, from here on out your are set to keep on expanding until you run out of characters to store the gold on.

If this isn't a daily activity for you, I'd suggest putting items up for 48 hours beginning Saturday morning, and doing most of your buyouts on Sunday evening when the weekend warriors put their items up at the reduced weekday prices, though your mileage may vary depending on your server.

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