Monday, October 12, 2009

Nigerian Movies A Positive Alternative To The 419 Cons .

By Frank Mar

Well, it might be arbitrary to typecast a complete country in bad light due to the indiscretions of some people. Nigerian movies and flicks are one of the state's most recognizable exports today particularly to other nations across Africa and are helping change the negative perception of Nigeria.

Nigerian movies are one of the country's most recognizable exports today especially to other countries across Africa. The industry has helped to bring out the formidable though sometimes less talked positive business drive of Nigeria. There is more to the country than 419' scams and the struggle for oil revenue at the Niger delta.

The origins of the Nigerian movies goes back to the 1960's. Around that time many African nations were still just obtaining their Independence from their European colonizers. The price of production gear and access to quality cameras and support equipment proved to be major obstacles at the time. By the 1980s, the govt. of Nigeria hatched and executed a policy that allowed more local content on air on Nigerian TV stations versus Western TV productions. This was a big step as it inspired local production content to grow.

Many investigators that have studied the Nigerian film industry say that the break through point of the Nigerian movie making industry came with the release of the 1992 hit DVD movie titled 'Living in Bondage' by director Chris Obi Rapu. From here on out, it was uphill as a strong distribution network was developed.

The quantity of films produced every year range between one thousand and two thousand. Nollywood has the additional benefit of entering into an actors' and actresses' market that's not as dear in comparison to the average cost of a top-level actor or actress in Hollywood.

The Nigerian movies have deftly centered issues that are a genuine part of everyday living in Africa. Foreign films, and particularly Yankee ones, that are popular in other bits of the world sometimes can't relate to the lifestyle of the average African. Nigerian movies identified this niche and that way, they have managed to charm audiences across a broad demographic on the continent.

Poor infrastructure, dear costs of communication and widespread movie robbery can simply cripple even the best-planned film distribution network. Producers of Nigerian movies have mastered the simple way to best use the continent's system to their advantage and harvest a neat profit as a consequence.

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