Over a hundred years has passed since William Harvey and Andrew Davidson first collaborated in Milwaukee, USA to reinvent the motorcycle. The pairing has drastically changed the biking industry from selling mere vehicles to offering a whole new lifestyle.
Where others were just selling regular motorcycles back then, by creating a biker image, The Harley Davidson left its competitors eating dust. Harley ranks among America's top growth stocks since its 1986 IPO. It has a 37 % annual growth gain despite encountering problems as of late.
Its easy to see why the company owns the biggest sales share in the motorcycle industry. Having a Harley is like being inducted into a century old fraternity. Purchase of a Harley makes you a member of the Harley Owners Group or HOG as they are fondly referred to. The Legacy of Harley Davidson is being kept alive in the brotherhood of HOG members.
The robust earnings posted by the company still does not erase some concerns as to how the Harley is going to fare in the next 100 years. The baby boomers who are taking advantage of their earnings and accomplishments in the 90s are the company's main customer base and are now getting older. What used to be a niche for young professionals is changing as the boomers are getting older. Harley needs to reach deeper to younger demographics if they intend to stay on for the next century.
It is noticed that today's generation favors the newer sleek sporty models as opposed to the chunky brassy design Harley Davidson is known for. The company unlike its competitors in the past refuses to buckle down though. It has enjoyed 11 years of sales growth after suffering 15 long years of decline in the 80s.
The Harley depends more on image rather than performance for marketing strategies. Like other businesses who rely on such, it is vulnerable to changes in fashion and taste. Since the company cannot replicate the aging boomers, it is important that they dig down and appeal to the younger crowd. It is tricky for a company with a cult following like the Harley to devise changes. Newer popular models have water cooling engines which is a huge departure from the bike's air cooled ones. They could risk alienating their base crowd. If the Harley does away with the roaring sound, they can loose their customer base.
Dealers of Harley Davidsons are confident though that it will find a way to find a balance. They have done and awful lot in the past and with current efforts in sales strategies, the dealers are confident that the Harley will be able to reach out to the new crowd while still keeping faith with their old fanatical followers.
As the new century is well on its way, you can believe that Harley Davidson will find a way to bridge the gap. It has been a legacy for the past 100 years and it looks like it will still exercise its dominance in the coming generations.
Where others were just selling regular motorcycles back then, by creating a biker image, The Harley Davidson left its competitors eating dust. Harley ranks among America's top growth stocks since its 1986 IPO. It has a 37 % annual growth gain despite encountering problems as of late.
Its easy to see why the company owns the biggest sales share in the motorcycle industry. Having a Harley is like being inducted into a century old fraternity. Purchase of a Harley makes you a member of the Harley Owners Group or HOG as they are fondly referred to. The Legacy of Harley Davidson is being kept alive in the brotherhood of HOG members.
The robust earnings posted by the company still does not erase some concerns as to how the Harley is going to fare in the next 100 years. The baby boomers who are taking advantage of their earnings and accomplishments in the 90s are the company's main customer base and are now getting older. What used to be a niche for young professionals is changing as the boomers are getting older. Harley needs to reach deeper to younger demographics if they intend to stay on for the next century.
It is noticed that today's generation favors the newer sleek sporty models as opposed to the chunky brassy design Harley Davidson is known for. The company unlike its competitors in the past refuses to buckle down though. It has enjoyed 11 years of sales growth after suffering 15 long years of decline in the 80s.
The Harley depends more on image rather than performance for marketing strategies. Like other businesses who rely on such, it is vulnerable to changes in fashion and taste. Since the company cannot replicate the aging boomers, it is important that they dig down and appeal to the younger crowd. It is tricky for a company with a cult following like the Harley to devise changes. Newer popular models have water cooling engines which is a huge departure from the bike's air cooled ones. They could risk alienating their base crowd. If the Harley does away with the roaring sound, they can loose their customer base.
Dealers of Harley Davidsons are confident though that it will find a way to find a balance. They have done and awful lot in the past and with current efforts in sales strategies, the dealers are confident that the Harley will be able to reach out to the new crowd while still keeping faith with their old fanatical followers.
As the new century is well on its way, you can believe that Harley Davidson will find a way to bridge the gap. It has been a legacy for the past 100 years and it looks like it will still exercise its dominance in the coming generations.
About the Author:
Does your pulse set to racing whenever you see the sign used Harley Davidsons for sale? And who can blame you these fabulous bikes are sought by fans the world over. You can choose from a huge selection of these beautiful mahcines including a range of superb Harley Softail for sale. Be sure to visit today.
0 comments:
Post a Comment